The beginning
In 2024, we launched our first eyewear line — performance sunglasses built for athletes and runners.
They quickly created awave in the Lebanese sports scene. People began recognizing each other just by the eyewear, feeling instantly connected and part of something bigger.
The Expansion
2025 marked a major milestone: the launch of ourofficial clothing line.
Bold, functional, and made for movement — the apparel unified everything we built with the accessories.
Now, YOU ARE members could wear the full identity, pairing eyewear, goggles, and apparel to represent the lifestyle everywhere they go.
The Community Era
We are expanding into real-life experiences:
- community events
- group runs
- training sessions
- meet-ups across Lebanon
